McDonald’s is set to launch a new line of beverages inspired by its CosMc’s test, which has been successfully tested at hundreds of locations across the US. The goal of the CosMc’s test was to create a platform for learning and innovation, allowing McDonald’s to gather insights on what fans want from their beverages.
The CosMc’s concept focused on offering bold flavors and new technologies, while maintaining the existing McDonald’s experience for customers and crew. By testing these new ideas in real-world environments, McDonald’s was able to gather valuable feedback and refine its offerings.
As a result of the test, McDonald’s has gained a better understanding of what fans are looking for in beverages and is now poised to introduce new and innovative drinks. The company plans to launch these beverages as part of an upcoming US beverage test, starting in late June.
The CosMc’s test has been highly successful, and its findings will help guide future beverage development at McDonald’s. The company looks forward to sharing more about its developments and testing phases in the future, promising fresh and exciting flavors for fans.
Source: https://corporate.mcdonalds.com/corpmcd/our-stories/article/cosmcs-at-mcdusa-as-part-beverage-test.html