McDonald’s has reported better-than-expected quarterly earnings and revenue, driven by increased same-store sales of 3.8%, its largest jump in nearly two years. The fast-food giant’s U.S. restaurants have seen a significant boost from promotions like the $5 meal deal and the new Daily Double burger, as well as tie-in meals with popular movies.
Despite the improved performance, CEO Chris Kempczinski expressed concerns about the economic health of low-income consumers, who typically visit McDonald’s more frequently than higher-income customers. To address this issue, the company is working to make its core menu items more affordable and is exploring ways to increase customer loyalty.
McDonald’s shares rose over 2% in morning trading, with revenue increasing by 5% to $6.84 billion. The company reported second-quarter net income of $2.25 billion, or $3.14 per share. Same-store sales growth was driven by gains in the United States and international markets, including Japan and China.
Kempczinski attributed the success to McDonald’s value, marketing, and new menu items, which contributed to a 6% increase in system sales during the quarter. However, executives acknowledged that overall quick-service restaurant traffic in the U.S. remained challenging due to declining visits by low-income consumers.
Source: https://www.cnbc.com/2025/08/06/mcdonalds-mcd-q2-2025-earnings.html