Meghan Markle has launched her lifestyle brand, As Ever, with a range of gourmet products including teas, baking mixes and jams. The products, which include a $28 wildflower honey that sold out in under five minutes, were met with both praise and criticism upon their release.
Royal experts have accused Meghan of “cash-ing in” on her fame by selling her products, despite her claims of using them to make a positive impact. Hilary Fordwich, a British royals expert, said the products are “out of touch” with average consumers and that Meghan is “using the very royal family name and heritage she wanted to leave” to make her mark as an influencer.
However, others have defended Meghan’s move, saying she has no choice but to monetize her brand. Ian Pelham Turner, a former royal expert, pointed out that other members of the royal family also sell products with their names on them, and that Meghan is simply following in those footsteps.
Meghan herself has explained that she launched As Ever as a way to connect her home life and work, saying she needs to provide for her two young children. The brand’s prices are seen as affordable by fans, but some have questioned whether the products are truly worthy of the royal name.
Despite criticism, Meghan Markle’s As Ever brand has been met with significant success, with many of its products selling out quickly. It remains to be seen how long this trend will last, but one thing is certain: Meghan Markle is determined to make a success of her brand and provide for her family.
Source: https://www.foxnews.com/entertainment/meghan-markles-cash-grab-royal-familys-biggest-nightmare-expert