Meghan Markle, the Duchess of Sussex, has launched a new lifestyle brand called As Ever. The controversy surrounding the name choice began after it was revealed that the brand shares the same name as an existing clothing company from New York and New Jersey.
Markle announced the launch on her Instagram account, stating that As Ever is an extension of her love language, encompassing food, gardening, entertaining, thoughtful living, and finding joy in everyday moments. The brand will officially launch in Spring 2025.
The clothing brand As Ever, launched in 2017, responded to Markle’s announcement by releasing a statement on their Instagram account, clarifying that they are not affiliated with the new brand and thanking their “old friends” for the support.
Markle’s team did not respond to The Hollywood Reporter’s request for comment.
Source: https://www.hollywoodreporter.com/lifestyle/lifestyle-news/meghan-markle-lifestyle-brand-as-ever-same-name-small-business-1236141410