Meta Shifts Focus to Capturing User Attention with AI

Mark Zuckerberg’s “personal superintelligence” plan is shifting Meta’s focus from beating ChatGPT to capitalizing on the free time people will have. According to Zuckerberg, users will spend more time creating and connecting as productivity software takes a backseat. In this era, Meta aims to create a personal AI assistant that understands users’ goals and helps them achieve them. This strategy prioritizes maximizing engagement and monetization over competing with ChatGPT’s super assistant model.

Zuckerberg believes that personal superintelligence will be the most useful tool, allowing people to make the most of their free time. This plan plays to Meta’s strengths in user attention and engagement, rather than directly challenging ChatGPT’s capabilities. The move comes after a year of pushing Meta AI assistant on various surfaces, with no success.

Source: https://www.theverge.com/command-line-newsletter/717880/zuckerbergs-personal-superintelligence-plan-ai-chatgpt-race