Meta’s strategy of selling affordable VR headsets is paying off, as evidenced by the recent release of the Meta Quest 3S. The company has been offering virtual reality (VR) devices at low prices to bring them within reach of more consumers, and this approach appears to be working.
The Meta Quest 3 and 3S saw sales surge in the months leading up to Christmas, with some estimates suggesting that over 70,000 units were sold in just a few days. Now that the holiday season is over, the Meta Horizon app has become the top free app on the App Store, indicating strong demand for VR.
Meta remains committed to its vision of XR (Extended Reality) as the future of computing, which it believes will surpass smartphones once perfected. The recent unveiling of the Meta Orion, a device showcasing the company’s long-term plans, suggests that VR is an area where Meta is investing heavily.
While not all VR headsets are affordable, the Quest 3S stands out for its low price point of $299. This has made it a popular choice among consumers, with many taking to social media to share their Quest purchases using the hashtag “Merry Questmas.”
A survey earlier this year found that only 25% of US adults have used VR, but retention rates are high, suggesting that once people try it, they are likely to return. The Quest 3S is one of the best VR headsets available today, offering a great balance of affordability and performance.
Meta’s strategy seems to be working, and the company’s next move will be closely watched by industry observers.
Source: https://www.phonearena.com/ar-vr/news/meta-quest-strategy-cheap-vr-headsets-paying-off_id166153