Meta’s social networking app, Threads, has made significant changes in an effort to regain its cultural relevance. The company is introducing new features and algorithms aimed at improving the user experience.
However, it remains to be seen whether these efforts will be enough to revive Threads, which has struggled to compete with other popular social media platforms. Meta’s attempts to modernize Threads come after a series of high-profile failures, including the algorithm changes that led to widespread criticism from users and creators.
As part of its overhaul, Meta is also exploring ways to increase user engagement and improve content moderation. The company is testing new tools and features designed to curb online harassment and promote more meaningful interactions between users.
While these changes may be a step in the right direction, it’s unclear whether they will be enough to propel Threads back into the spotlight. Only time will tell if Meta’s efforts to revamp its social networking app will yield the desired results.
Source: https://www.bloomberg.com/news/newsletters/2025-07-03/meta-s-threads-offers-changes-in-effort-to-regain-relevancy