Meta product managers are ditching traditional coding methods and embracing “vibe coding” – an AI-assisted coding technique that uses natural language instructions to quickly prototype apps. CEO Mark Zuckerberg is directly presenting these demos to the company, allowing for rapid iteration and exploration of new ideas. Vibe coding skills have become highly valued in tech, lowering barriers for non-engineers, and companies like Google and Microsoft are also shifting towards AI-powered product development. This trend has made vibe coding a key priority for recruiting, with firms now listing experience with AI coding tools as desired skills.
Source: https://www.businessinsider.com/meta-vibe-coding-build-prototype-apps-mark-zuckerberg-2025-11