Microsoft is aggressively recruiting top talent from Alphabet’s DeepMind unit as part of a strategy shift towards creating an environment that fosters innovation and collaboration. The company’s efforts come after Google also faced departures, highlighting the growing importance of culture in the AI talent war.
According to reports, Microsoft is offering its new hires a more agile work environment, with a “startup vibe” that emphasizes freedom, speed, and autonomy. This approach has resonated with former DeepMind engineers, who now join Microsoft AI as Corporate VPs or technical staff.
Notable recruits include Amar Subramanya, Adam Sadovsky, Sonal Gupta, and Jonas Rothfuss, all of whom were previously associated with DeepMind or Google. Their joining is seen as a significant coup for Microsoft, which has been trying to catch up in the AI talent race.
Microsoft’s approach differs from Meta’s cash-led strategy, which has offered nine-figure deals to poach top researchers. Instead, Microsoft is focusing on creating a culture that attracts and retains talent.
The shift in perception comes after Google faced criticism about bureaucracy, with former employees describing it as feeling like a 20-year-old version of Microsoft. This sentiment seems to be fuelling departures from DeepMind, which now has around 6,000 employees.
Google has responded by downplaying the exits, stating that its attrition rates remain below industry averages. However, the company’s high-profile hires in AI-related areas suggest it is also intensifying its efforts to attract top talent.
As the AI industry moves forward, the importance of culture and environment will only grow. Microsoft’s strategy highlights the need for companies to prioritize flexibility, collaboration, and innovation to stay ahead in the competitive landscape.
Source: https://economictimes.indiatimes.com/news/new-updates/no-nine-figure-deals-just-more-breathing-room-startup-vibe-why-engineers-are-leaving-googles-deepmind-for-microsoft/articleshow/123180721.cms?from=mdr