Online brokerages continue to compete for customers with attractive incentives, but some are less effective than others. Morgan Stanley’s E-Trade recently announced a $6,000 bonus for opening an account, making it an appealing option for traders and investors. Meanwhile, the most reputable online brokerages in 2025 were ranked by IBD based on customer service quality and value. Fidelity Investments topped the list due to its attention to detail and long-term planning, while Robinhood gained recognition for its innovative mobile trading apps catering to younger generations. Merrill Edge also stood out for its investment research and trade ideas, and Interactive Brokers achieved significant growth amid rising earnings. Charles Schwab maintained strong market leadership with a high recommendation score, though Dow Jones saw slight gains after Trump’s tariff comments. Investors remain focused on the latest developments in the stock market, with notable movements across key sectors.
Source: https://www.investors.com/news/broker-incentives-paying-you-thousands-to-open-account