MSU Football Athletics Face New Era Under Revenue Sharing

The House settlement’s approval will bring a significant increase in revenue sharing to Michigan State University athletics, including football and men’s basketball. The $20.5 million annual share will be allocated between cash and increased scholarships. While this change is expected to have minimal impact on MSU Football, it won’t solve all financial issues.

The university must reallocate resources to support the new agreement. This may involve reducing funding for non-revenue sports or cutting expenses elsewhere. MSU will need to adapt to a more competitive environment in football and men’s basketball, potentially leading to tough decisions about resource allocation.

The settlement also introduces third-party NIL contracts, which will be subject to scrutiny from a College Sports Commission clearinghouse. However, athletes may challenge these restrictions, potentially leading to court battles over revenue sharing. MSU’s new athletic director, J. Batt, must navigate this complex landscape while aiming to become a top 10 athletic department.

The Spartans’ success in football relies heavily on efficiency and strategic recruitment. The revenue sharing will provide significant funding for salaries and facilities, but the teams that win will be those that can manage their budgets effectively. MSU’s focus should be on retaining players who develop into stars rather than pursuing high-end recruits. With the right approach, the Spartans can become a competitive force in college football.

Source: https://eu.lansingstatejournal.com/story/sports/columnists/graham-couch/2025/06/10/michigan-state-football-athletics-face-pivotal-time-in-wake-of-house-settlement/84124541007