Elon Musk and Tim Cook have been locked in a heated battle over technology innovation and market dominance. The latest chapter in their feud has centered around smartphone connectivity, with SpaceX’s Starlink service and Apple’s Globalstar partnership at the forefront of the competition.
In 2022, Musk offered Apple $5 billion upfront to use Starlink satellite connectivity for the iPhone 14, with an annual fee of $1 billion for 18 months. However, Tim Cook rejected the offer, opting instead for a partnership with Globalstar, citing a desire to work with a provider that was perceived as less risky.
Musk refused to back down, launching a direct competitor to Apple’s satellite plans. In collaboration with T-Mobile, SpaceX introduced Starlink Direct to Cell, providing iPhone users with access to Starlink’s service on the T-Mobile network. This move escalated the rivalry, with Musk directly challenging Apple’s relationship with Globalstar.
The competition between Apple and SpaceX has spilled into a series of legal battles over wireless spectrum allocation. SpaceX argued that Globalstar had not utilized its allocated spectrum effectively, potentially forcing Apple to find an alternative provider if successful in court.
Internal dissent within Apple has also surfaced, with senior executives expressing concerns about Globalstar’s aging network and lack of future improvements. This internal friction may have contributed to Cook’s decision to rely on Globalstar.
As the battle for satellite supremacy continues, Musk’s aggressive strategy is forcing Apple into a corner. The rivalry is no longer just about market dominance but also about shaping the future of smartphone technology and its connection in an increasingly connected world. With Starlink already providing direct connectivity to smartphones, this fight will determine which company controls the future of satellite-powered communication.
Source: https://dailygalaxy.com/2025/07/elon-musk-gave-apple-72-hours-to-accept-his-5-billion-deal-tim-cook-said-no-and-paid-the-price-for-his-decision