NBC executives hope that the transition to a new co-anchor duo on “Today” won’t disrupt the show’s momentum. Savannah Guthrie and Craig Melvin will take over as co-anchors, replacing Hoda Kotb, who stepped down in June after a tumultuous departure from the program.
Despite expectations, Melvin acknowledges that viewers will notice the change. However, he believes that viewers have come to trust and expect the show’s familiar format. “People kind of know and expect what we give them every day,” says Melvin during an interview.
“Today” has shown surprising vigor in recent weeks, nabbing the most viewers among broadcast morning programs for ten consecutive weeks. The show has also performed well in its core demographic, 25-54 years old, which is crucial for advertisers. This marks the show’s best ratings streak since April 2012.
Melvin and Guthrie will need to maintain the performance as “Today” heads into the first quarter, with several high-profile events and sports tournaments on the horizon. The new co-anchors expect to incorporate more sports coverage, reflecting NBC’s growing NFL and NBA ties.
Guthrie emphasizes that producers have worked hard to ensure a seamless transition, including introducing viewers to the new duo and strengthening connections with local stations. Melvin will continue to anchor a daytime hour on MSNBC, while also appearing in the 9 a.m. hour of “Today.”
As the show expands its digital presence, Melvin and Guthrie aim to meet viewers where they are, embracing new formats such as streaming and wellness apps. With their experience and teamwork, the new co-anchors are poised to bring stability and success to the long-running program.
Source: https://variety.com/2025/tv/news/savannah-guthrie-craig-melvin-today-new-co-anchor-morning-scramble-1236272553