NBCUniversal’s cookie policy aims to provide clear guidance on how the company uses cookies and similar tracking technologies across its services, including websites, games, and theme parks.
Cookies are small text files stored on devices to track user behavior, preferences, and interactions with services. NBCUniversal uses first-party and third-party cookies for various purposes, such as analytics, personalization, and advertising.
First-party cookies are placed by NBCUniversal and its affiliates, while third-party cookies are used by partners, including advertisers and vendors. The company categorizes cookies into four types:
1. Strictly Necessary Cookies: Required for service functionality.
2. Information Storage and Access: Used to store device information.
3. Measurement and Analytics: Collect data on user behavior and performance.
4. Personalization Cookies: Enable features like personalized content and advertising.
To manage cookies, users can adjust their browser settings or use opt-out tools provided by analytics providers, such as Google Analytics or Omniture. However, disabling cookies may affect service functionality.
NBCUniversal provides an opt-out mechanism for some third-party advertisers, allowing users to limit interest-based advertising. The company also offers instructions on managing cookie preferences and tracking across devices.
The policy outlines the potential consequences of deactivating cookies, including reduced functionality and continued data collection for research or internal purposes.
Source: https://www.nbcchicago.com/news/local/rapper-doechii-announces-first-tour-during-lollapalooza-concert/3803824