Apple plans to release a new Apple TV model later this year, according to a reliable source. The current Apple TV 4K will be discontinued and replaced by a newer model, which is expected to feature improved hardware and capabilities.
The new Apple TV is expected to have a newer chip, support for Wi-Fi 7, and an Apple-designed Bluetooth and Wi-Fi chip. This could lead to better performance and synchronization with other smart home devices. The device may also be less expensive than the current model.
Apple analyst Ming-Chi Kuo has suggested that prices will be lowered to make the device more competitive. The new Apple TV is expected to debut in late 2025, between September and December.
Source: https://www.macrumors.com/2025/08/05/new-apple-tv-still-launching-this-year