The National Football League (NFL) has partnered with Microsoft to deploy cutting-edge AI innovation on the sidelines of games, enhancing player safety, team performance, and fan experience. The multi-year strategic partnership will utilize Microsoft Copilot and Azure AI to provide real-time game data insights, enabling coaches and players to make more informed decisions.
The new technology, powered by Sideline Viewing System (SVS) with 2,500-plus Surface Copilot+ PCs, will equip teams with key moments like penalties, fumbles, and scoring plays. The system allows for real-time collaboration between sidelines and the coaches’ booth, streamlining analysis and decision-making. Coaches can access insights in seconds to improve player safety and optimize game strategies.
“We are entering a new era of innovation at the NFL through our collaboration with Microsoft,” said Gary Brantley, CIO of the NFL. “Microsoft’s AI technologies will help elevate the game day experience for our clubs and deliver an even more compelling product to our fans.”
This technology upgrade is part of the 10-plus year partnership between the NFL and Microsoft. The organizations are leveraging Copilot and Azure AI to enhance game operations beyond the sideline, including data analysis tools and marketing efforts.
As the 2025 season kicks off, expect coaches and players to rely on this AI-powered technology to achieve optimal outcomes. With Microsoft’s expertise in AI innovation, the NFL aims to unlock new levels of performance and insights that will transform the game experience for fans worldwide.
Source: https://news.microsoft.com/source/features/digital-transformation/the-nfl-and-microsoft-expand-their-partnership-and-introduce-sideline-technology-using-ai-innovation