Nike has entered into a new business collaboration with privately held athletic wear company Skims, promising a wide range of products including apparel, footwear, and accessories for women. The venture, dubbed NikeSKIMS, aims to empower women athletes through innovative designs that champion confidence, strength, femininity, and competitiveness.
Skims, co-founded by reality TV star Kim Kardashian in 2019, is known for its trendy and high-quality athletic wear. The partnership with Nike is seen as a significant boost for the brand, expected to bring in new customers and generate business from Skims devotees. While financial details of the arrangement remain undisclosed, the collaboration is likely to draw attention from investors and analysts.
NikeSKIMS plans to launch its first collection online and in select retail outlets this spring, with an international rollout set for 2026. The company’s wholesale partners are also expected to be part of the phase, marking a significant expansion of the brand’s reach.
Source: https://www.fool.com/investing/2025/02/18/why-nike-stock-raced-higher-today