Nike, Inc.’s newest brand, NikeSKIMS, is set to disrupt the global fitness and activewear industry with its innovative approach to fashion and performance. The brand combines Nike’s world-class innovation with SKIMS’ signature style and inclusive solutions for every body.
Merging advanced innovation in sport science and athlete insights with a focus on body confidence and self-expression, NikeSKIMS aims to empower women athletes around the world. The brand’s shared vision celebrates every dimension of athleticism, from elite to everyday, and creates covetable products that fit the body’s every curve.
Heidi O’Neill, President of Consumer, Product and Brand at NIKE, Inc., says, “We’re energized by this new partnership, unlocking an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”
Jens Grede, Co-Founder and CEO of SKIMS, adds, “This partnership enables us to create a new standard in the activewear market. We’re poised to empower individuals to move with confidence and express themselves authentically, merging our focus on body confidence and self-expression with Nike’s relentless pursuit of athletic excellence.”
NikeSKIMS will debut its first collection in the United States this spring, followed by a global expansion in 2026. The brand’s premium-quality designs will be available in extended sizing, catering to women of all shapes and sizes.
With its unique approach to product design inspired by athletes, sport, and the female form, NikeSKIMS is poised to revolutionize the activewear market. As Kim Kardashian, Co-Founder and Chief Creative Officer at SKIMS, says, “This partnership is the culmination of our shared vision, delivering product that is meticulously designed to sculpt and perform for every body.”
By joining forces with NIKE, Inc., NikeSKIMS advances its status as a disruptor in the industry and serves women around the world. The brand’s broader commitment to innovation and inclusivity builds on Nike’s decades-long support for women athletes.
Source: https://about.nike.com/en/newsroom/releases/nikeskims-official-announcement