Nissan’s electric vehicle (EV) strategy has long been centered around the popular Leaf model, which helped make EVs viable as everyday cars. However, despite its early lead, Nissan has struggled to capitalize on this success with subsequent electrified models and faced an economic crisis.
Now, the company is going back to its electric roots with the third-generation Leaf, unveiled at EVS 38 in Gothenburg in June. Is this a sign of a return to form for Nissan? According to Shunsuke Shigemoto, Vice President of ePowertrain Technology, Research, and Advanced Engineering, the new Leaf is designed to hit a sweet spot of range, performance, and technology specifically tailored for the European market.
The third-generation Leaf retains its practical size, with slight adjustments in length and height, but a wider profile. It boasts an impressive 600km WLTP rating on the largest battery version (75kWh) and features advanced technology such as intelligent cruise control, regen, and navigation predictions. Nissan aims to make EVs accessible to everyone, not just tech enthusiasts.
Building on its 15-year history with the Leaf, Nissan’s experience has given it an edge in designing the new car around customer feedback and technical knowledge gained from previous models. The company is also focusing on design, adapting to European tastes and regulations. Nissan plans to produce the Leaf in Sunderland, UK, with local components, aiming for carbon neutrality.
While competing with Chinese EVs may be challenging, Nissan believes its domestic production and local supply chain can give it an edge. The Electric Car Grant awarded based on manufacturing carbon footprint could also provide a competitive advantage in the UK market. Nissan is committed to both electric vehicles and traditional internal combustion engine (ICE) options, recognizing that electrification has slowed down but remains strong.
The third-generation Leaf marks a crucial step for Nissan’s European business as EVs continue to grow in market share across most countries. With its focus on European needs and advanced technology, the new Leaf aims to be competitive, putting Nissan back in the game as a major player in the EV market.
Source: https://www.forbes.com/sites/jamesmorris/2025/08/17/can-new-nissan-leaf-restore-automakers-electric-vehicle-leadership