Norway’s Natural Beauty Draws Record Number of Tourists, Straining Resources
As the European heat wave continues to scorch many parts of the continent, a growing number of travelers are seeking refuge in cooler climates. The Nordic countries, particularly Norway, have become a popular destination for those looking to escape the warmth.
However, this surge in tourism has raised concerns among locals and government officials about the impact on the environment and infrastructure. The influx of visitors is putting pressure on Norway’s natural resources, including its fjords, mountains, and forests.
The Norwegian government has taken steps to address the issue, introducing measures such as a 3% tourist tax and stricter regulations on cruise ships entering certain areas. However, more needs to be done to mitigate the effects of overtourism.
“We need to find a balance between allowing tourists to enjoy our beautiful nature and protecting our environment,” said Hedda Felin, CEO of Hurtigruten. “We must spread tourism out across the country and not just focus on popular destinations.”
The issue is particularly relevant in areas such as Geiranger, where record numbers of visitors are putting pressure on local infrastructure and the environment. The village’s fragile ecosystem is under threat from the large number of cruise ships and tour buses that visit each year.
“It’s going to take more than patience to get the balance right,” said Felin. “We need stricter regulations and a more sustainable approach to tourism.”
As Norway grapples with the challenges posed by coolcation seekers, it remains to be seen whether the country can strike a balance between economic growth and environmental protection.
Source: https://www.nytimes.com/2025/08/20/travel/norway-overtourism-coolcations.html