NVIDIA is allegedly artificially suppressing its inventory levels in the retail segment to create a perception of high demand for its RTX 50 series GPUs. This “scarcity marketing” strategy involves reducing available inventory, which drives up prices and harms consumers. The company’s mid-range models, such as those from the 60-class and 70-class lineups, are expected to have higher inventory levels.
The tactic appears to be working, with some high-end GPUs like the GeForce RTX 5090 selling for significantly above their MSRP. However, this comes at a cost to consumers who must pay inflated prices for these devices. The issue is also affecting NVIDIA’s other GPU models, including those from its recent launch, where a ROP count issue has become widespread.
NVIDIA’s decision to manipulate inventory levels raises concerns about the company’s business practices and its commitment to providing affordable products to consumers. As the company moves forward with its RTX 50 series lineup, it will be crucial for NVIDIA to address these issues and ensure that its GPUs are available at fair prices.
Source: https://wccftech.com/nvidia-is-suppressing-inventory-levels-for-high-end-rtx-50-series-gpus