Nvidia is releasing its new GeForce RTX 5060 graphics card on May 19th, but unlike other major tech companies, it’s not offering early review units to key influencers and media outlets. Instead, the chip designer giant seems to be keeping quiet about its product launch.
This unusual approach has left Nvidia’s original customers – gamers – feeling unloved and grumpy. Typically, PR departments at companies like Nvidia and AMD send out review units to popular YouTubers and websites ahead of time, allowing them to publish their reviews on launch day. However, it appears that Nvidia is not following this traditional practice for its GeForce RTX 5060.
The lack of pre-launch coverage has raised eyebrows in the gaming community, who are eagerly awaiting more information about the new graphics card. It’s unclear why Nvidia has decided to take a different approach, but it may be a strategic move to generate buzz and excitement around the product launch.
Source: https://www.economist.com/business/2025/05/15/nvidias-original-customers-are-feeling-unloved-and-grumpy