Nvidia CEO Jensen Huang is taking steps to ensure the company’s security as the demand driven by artificial intelligence (AI) systems slows down. The AI boom has made Nvidia a multitrillion-dollar company, but it also comes with risks such as competitors trying to undercut prices and customers building their own chips.
Huang is aware of the industry’s history of experiencing booms and busts, which could lead to a decline in sales if the AI market peaks. The recent debut of an affordable AI model by DeepSeek has raised concerns about the sustainability of the AI boom. Nvidia experienced its largest single-day drop in market value after the model’s debut.
Despite these challenges, Huang is expected to highlight Nvidia’s efforts to find new frontiers in AI at the company’s annual conference next week. The company aims to build not only chips but also software that will deliver benefits across various industries and encourage other companies to invest in AI.
Huang believes that AI is advancing rapidly and will soon be a mainstream technology. He sees the current wave of AI advancements as just the beginning, with generative AI, AI agents, and physical AI like robots on the horizon. Nvidia’s goal is to find new ways to harness AI’s potential and drive growth in the future.
As the AI market becomes increasingly competitive, Nvidia will need to navigate these challenges while continuing to innovate and invest in AI research. The company’s efforts will be crucial in determining the sustainability of the AI boom and Nvidia’s long-term success.
Source: https://www.pymnts.com/artificial-intelligence-2/2025/report-nvidia-aims-to-expand-ai-efforts-beyond-chips