Oakley is collaborating with Meta to launch a new product line of Performance AI glasses, combining signature design DNA with industry-leading technology. The Oakley Meta HSTN glasses will be available in a global campaign featuring Team Oakley athletes Kylian Mbappé and Patrick Mahomes.
Glasses have become a major category in the AI era, and Ray-Ban Meta has sold millions of units since its launch. Now, Oakley is expanding its partnership with EssilorLuxottica to bring another iconic brand into the market.
Introducing Oakley Meta HSTN, designed for athletes and fans alike. This product combines bold aesthetics with cutting-edge tech features. Capture action hands-free with a built-in camera, listen to your favorite playlist with open-ear speakers, and receive an IPX4 water resistance rating.
The Oakley Meta HSTN boasts several AI-driven features:
– Up to 8 hours of typical use and 19 hours on standby with long-lasting battery stamina
– Ultra HD (3K) video capture for high-quality recording
– Integration with Meta AI assistant, providing athletes with personalized insights and answers
Oakley Meta HSTN will be available for preorder starting July 11 at $499 USD. The product will launch globally, starting in the US, Canada, UK, and other regions. A limited-edition version will also be available.
Get an early look at Oakley Meta HSTN in a global campaign featuring Team Oakley athletes. The product will debut at marquee sporting events, including Fanatics Fest and UFC International Fight Week.
Source: https://about.fb.com/news/2025/06/introducing-oakley-meta-glasses-a-new-category-of-performance-ai-glasses