OpenAI has hired Kate Rouch, former Coinbase marketing head, as its first chief marketing officer. The appointment indicates that the company is investing in marketing amid the growing generative AI arms race. Rouch joins after spending over 11 years at Meta and leading global marketing efforts for Instagram and Facebook.
The move comes as OpenAI’s valuation has risen to $157 billion since launching ChatGPT, with significant funding from Microsoft. Despite reaching 250 million weekly active users and 1 million paying business customers, the company has prioritized strategy over marketing. However, with competition from tech giants like Google, Amazon, and Meta, OpenAI aims to boost its marketing efforts.
Rouch starts on Monday and joins a growing list of companies vying for market share in the predicted $1 trillion generative AI industry. The hire signals that OpenAI is preparing to invest in marketing, as the company faces competition from Anthropic’s Claude chatbot and other tech giants.
Source: https://www.cnbc.com/2024/12/03/openai-hires-first-marketing-chief-from-coinbase.html