OpenAI has announced the release of its AI video-generation model, Sora, which will debut in the US and other countries later this month. The model allows users to type out a desired scene and receive a high-definition video clip.
Sora works similarly to OpenAI’s image-generation AI tool, DALL-E. It can generate video clips inspired by still images and extend existing videos or fill in missing frames. However, the company has faced criticism from artists who claim that the model is being used for “art washing” – using unpaid labor from artists to promote the technology.
The AI startup has made multimodality – combining text, image, and video generation – a key goal in its effort to offer a broader suite of AI models. With Sora, OpenAI aims to compete with video-generation AI tools from companies like Meta and Google.
Sora will be included in existing ChatGPT accounts such as Plus and Pro, and users don’t need to pay extra for the tool. However, the company needs to prevent illegal use of the technology, according to Rohan Sahai, OpenAI’s Sora product lead.
The release of Sora follows protests by artists who were part of an early access program for the model. The protesters claimed that they were being used as unpaid labor to promote the technology and called on OpenAI to become more artist-friendly.
Despite growing safety concerns, OpenAI has made significant investments in its AI models, including a $157 billion valuation and a revolving line of credit worth $4 billion. The company is battling Amazon-backed Anthropic, Elon Musk’s xAI, Google, Meta, Microsoft, and Amazon for the biggest slice of the generative AI market, which is predicted to top $1 trillion in revenue within a decade.
Sora’s release marks an exciting development in the generative AI landscape, but it also raises questions about the ethics of using AI technology in creative fields.
Source: https://www.cnbc.com/2024/12/09/openai-releases-sora-its-buzzy-ai-video-generation-tool.html