Oreo has unveiled its latest limited edition cookie, collaborating with singer Post Malone for a unique flavor featuring a swirled crome filling. The new design combines salted caramel and shortbread creme, sandwiched between a chocolate chip and a golden chip, with nine custom designs inspired by Malone’s work. This marks Oreo’s newest offering in its Mondelēz portfolio, which has long focused on reinventing its brands through collaborations to stay relevant. Past partnerships, like the 2020 Lady Gaga cookies that went viral, highlight Oreo’s ability to create trendy treats. The collaboration, featuring Malone’s signature art, is available nationwide starting February 3. execs at Mondelēz note that such collaborations, including past ones with Coca-Cola and “Star Wars,” have driven sales. Additionally, the brand recently faced a potential merger attempt with Hershey’s, which was ultimately declined due to valuation concerns, underscoring its strength as a leading candy company.
Source: https://edition.cnn.com/2025/01/22/food/oreo-post-malone-sweet-creme/index.html