The Oscar-winning documentary film “No Other Land,” directed by two Palestinians and two Israelis, has surpassed $2 million at the box office despite lacking a traditional distribution deal. The film’s unexpected success can be attributed to its grassroots marketing efforts and release without the backing of a major studio.
Without the typical marketing muscle and prestige of a big-budget film, “No Other Land” flourished in post-pandemic theaters, selling out shows at independent cinemas like Film Forum in Manhattan and Alamo Drafthouse chain. The film’s strong performance can be seen as an encouraging model for other hot-button documentaries facing logistical hurdles.
The filmmakers initially sought traditional distribution but were met with hesitation due to the film’s critical stance on Israeli policies. Instead, they released the movie themselves, hiring Michael Tuckman, a veteran independent film distributor. This decision allowed them to maintain creative control and adapt to changing circumstances.
According to Connie White, who programmed “No Other Land” at several theaters, the film’s success is remarkable. Sonya Chung, president and director of Film Forum, describes it as one of their 55-year history’s highest-attended films. The film’s Oscar win and defiant acceptance speech have kept it in headlines, with some prospective moviegoers being turned away from sold-out screenings.
The unlikely success of “No Other Land” serves as an indication that even in the face of logistical challenges, a well-executed release strategy can lead to surprising results. Its trajectory offers hope for other documentary filmmakers facing similar hurdles.
Source: https://www.nytimes.com/2025/03/26/movies/no-other-land-box-office.html