The Oscars’ viewership ratings took an unexpected leap this year, defying expectations despite a general decline in overall attendance. According to reports, the awards show garnered a 3.92 rating among adults aged 18-49, marking its highest rating for this demographic in two years and surpassing previous highs by five. Similarly, it secured a 3.17 rating among younger viewers aged 18-34, making it the highest rating in that category in five years.
These ratings are particularly noteworthy given the traditional demographics of Oscars viewership. However, the show’s recent success can be attributed to several factors, including its increased availability on streaming platforms like Hulu. This accessibility may have resonated with a younger audience who typically lack cable subscriptions.
While the reasons behind the surge in ratings remain unclear, it is evident that the show has managed to connect with a new demographic. The inclusion of younger talent, such as Timothée Chalamet and Cynthia Erivo, may also have played a role in attracting a broader audience. Meanwhile, Conan O’Brien’s hosting duties added an element of entertainment that contributed to the ratings boost.
The increased viewership bodes well for the Oscars’ future, highlighting its ability to adapt and engage with changing demographics. As streaming continues to shape the television landscape, it will be interesting to see how this trend develops in subsequent years.
Source: https://www.vulture.com/article/oscars-2025-viewership-ratings.html