The Academy of Motion Picture Arts and Sciences has announced new rules allowing films made with artificial intelligence (AI) to be eligible for top awards at the Oscars. The changes, effective immediately, mean that films utilizing generative AI tools will not have an advantage or disadvantage in the nomination process. However, human involvement will still be considered when selecting winners.
The Academy’s Science and Technology Council recommended these new rules, which also require members to watch all nominated films before participating in the final round of voting. This move follows recent controversy surrounding the use of AI in film production, particularly after Oscar-winning actor Adrian Brody used generative AI to improve his accent in a Hungarian-speaking role.
Industry professionals have expressed concerns about the impact of AI on their livelihoods and the material used to train these tools. Some actors fear that AI could be used to recreate their voices or appearances without consent, while others worry that studios will use AI tools to cut costs and reduce human involvement in creative processes. Despite this, some industry experts believe that generative AI is still not yet capable of replicating the quality of human work.
While some have welcomed the potential benefits of AI in film production, others have issued warnings about its limitations and the need for safeguards to protect creators’ rights. The Academy’s decision may mark a turning point in the use of AI in filmmaking, but it remains to be seen how these new rules will affect the industry as a whole.
Source: https://www.bbc.com/news/articles/cqx4y1lrz2vo