X Ad Revenue to Rise 16.5% Globally This Year, Analyst Warns of Unsustainable Growth
Elon Musk’s advertising business on X is expected to see its first annual growth since 2021 this year, according to a new forecast by research firm EMARKETER. The company’s US digital ad revenue is projected to jump 17.5% to $1.3 billion, while global ad revenue will increase 16.5% to $2.3 billion. However, EMARKETER principal analyst … Read more