A new platform called Palo is emerging as a solution for creators in need of better content ideas and analytics tools. The platform was co-founded by Jay Neo, who worked with MrBeast on short videos, and aims to use AI to help creators understand what works and what doesn’t.
Neo, along with his co-founders Shivam Kumar and Harry Jones, developed Palo after analyzing metrics from their own short videos. They noticed that certain formats were more effective, and this insight led them to create a tool that uses AI to analyze creator content.
The platform has three core parts: an AI-powered ideation and planning tool, analytics, and community. The ideation tool helps creators come up with new ideas by analyzing their existing content and providing insights into what works best for each of them.
Palo’s AI planner also allows creators to ask questions about their content and even generate scripts based on formulas. For visual creators, the tool can create storyboards with different hooks.
While Palo is still in its test phase, it has already gained attention from creators and investors. The company has raised $3.8 million in funding and plans to launch its tool for creators with 100,000 followers starting at $250 a month.
Many creators are concerned about the impact of AI on their industry, but Neo believes that Palo can help them make better content without losing their unique voice. He says that AI is not meant to replace human creativity but rather provide an advantage in terms of data-driven insights and iterations.
As the creator tooling market continues to grow, Palo’s mission to empower creators with better analytics and ideas tools is gaining momentum.
Source: https://techcrunch.com/2025/11/24/former-mrbeast-content-strategist-is-building-an-ai-tool-for-creator-ideation-and-analytics