Pantone has announced its 2025 color of the year: Mocha Mousse, a soft and nuanced shade of dusty brown. The choice marks a departure from last year’s “Brat” green, which was a viral sensation in fashion and design.
In an interview with Leatrice Eiseman, executive director of the Pantone Color Institute, the goal for Mocha Mousse is to evoke a sense of harmony and earthy refinement. However, some critics are skeptical about whether this color will truly define 2025.
Those who have weighed in on social media express mixed opinions about the choice, with some seeing it as a comforting and aspirational shade that represents a growing movement towards alignment with nature. Others, however, see Mocha Mousse as out of touch and reminiscent of digital swirled emojis.
Designers like Stella Bugbee suggest that brown is often overlooked in fashion but can be popular among Italian brands and luxury consumers. The Pantone team emphasizes the search for harmony, which they believe Mocha Mousse represents.
Whether this color will catch on remains to be seen. However, with its appeal to comfort and natural alignment, it’s possible that cosmetics companies and chocolatiers may soon be embracing this shade. As one critic notes, “the Pantone color of the year actually reflects any reality?” Only time will tell if Mocha Mousse truly sets a new trend in fashion and design.
Other notable comments include the suggestion of GOLD as an alternative to Mocha Mousse, echoing sentiments from those who see it as a prophecic and timely choice.
Source: https://www.nytimes.com/2024/12/05/style/pantone-color-mocha-mousse-2025.html