Paramount’s David Ellison Touts Long-Term Strategy Amid Industry Turmoil

Paramount CEO David Ellison has promised a long-term approach to value creation, prioritizing entertainment and investing in technology. The company’s stock leaped double digits after its first week under Ellison’s leadership. Despite controversies surrounding the $8 billion Skydance takeover, Ellison emphasized the importance of truth and trust in journalism. He also defended his position against critics who see him as taking a biased stance.

Ellison stated that CBS News is “the home of Walter Cronkite” and that he’s committed to maintaining its independence. However, some observers have raised concerns about the potential for politicization under new ownership. The CEO acknowledged this risk but emphasized his company’s commitment to providing balanced news.

The Paramount team has outlined a vision for the future, including investments in AI, redundancy slicing, and improving user experiences on streaming platforms. Ellison also reiterated that BET will remain part of the company’s portfolio, with plans to invest and keep the business together.

Despite some deflection from the CEO and his team, Paramount appears poised to navigate industry challenges. However, critics warn that corporate media must practice objectivity to repair their reputation.

Source: https://deadline.com/2025/08/paramount-david-ellison-company-approach-cbs-news-1236485454