A boycott led by an Atlanta-based pastor has gained momentum against Target, with over 50,000 people signing a petition to protest the company’s recent changes to its diversity, equity, and inclusion (DEI) policies. The boycott is set to begin on March 5 and could potentially go nationwide.
Target had reversed its stance on DEI initiatives after President Donald Trump mandated the end of federal DEI programs. The company had previously invested $2 billion in support for Black-owned businesses and committed to a DEI program to help Black employees. However, it recently removed Pride displays in some rural stores due to conservative backlash.
Pastor Jamal Bryant of New Birth Missionary Baptist Church believes that the boycott will be effective, citing the significant economic impact of Black shoppers on Target. According to Bryant, Black people spend an average of $12 million a day at Target, making it essential for the company to treat its African American customers with respect.
Experts predict that the boycott could have a substantial impact on Target’s stock price and corporate reputation. Michael Ryan, a finance expert, stated that companies must either fully commit to their values or avoid taking social positions entirely. The boycott is part of a growing trend of economic initiatives targeting big-box retailers like Target over their decision to roll back DEI policies.
As the boycott gains momentum, it remains to be seen how effective it will be in bringing about change at Target. However, one thing is clear: the company’s recent actions have left many feeling disillusioned and betrayed by its commitment to social responsibility.
Source: https://www.newsweek.com/target-boycott-march-5-40-day-fast-explained-2031374