Coach Pat Riley has struck a deal with the Kansas City Chiefs to use his signature “Three-Peat” phrase if the team wins three straight Super Bowls. The licensing agreement, reportedly worth royalties to the Pat Riley Family Foundation, comes after successful implementations by other teams including the Chicago Bulls and New York Yankees in previous championship runs. If the Chiefs secure this historic achievement, they will join a select group of teams in NFL history to achieve the feat.
Source: https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/chiefs-pat-riley-strike-deal-for-use-of-three-peat