PepsiCo has announced it will be ending some of its diversity, equity, and inclusion initiatives, sparking controversy as rival Coca-Cola reaffirms its commitment to these programs.
In a memo, CEO Ramon Laguarta stated that PepsiCo will no longer set goals for minority representation in managerial roles or supplier base. The company will instead focus on aligning sponsorships with events promoting business growth.
Laguarta emphasized that inclusion remains essential to the company, which boasts brands like Gatorade, Lay’s potato chips, and Mountain Dew. The new chief diversity officer will shift focus towards employee engagement, leadership development, and ensuring an inclusive culture.
This move comes amidst a surge of companies reevaluating their policies and programs since President Trump returned to office. Trump has warned schools to end DEI programs or risk losing federal funding, leading to a backlash against initiatives aimed at reducing discrimination.
Coca-Cola, on the other hand, has reaffirmed its commitment to diversity and inclusion efforts, with goals like achieving 50% women representation in senior leadership roles by 2030. The company believes that failure to maintain an inclusive culture could disrupt operations and impact business success.
Robby Starbuck, a conservative activist targeting corporate DEI programs, praised PepsiCo’s decision. He warned Coca-Cola that continuing its “woke policies” could pose risks.
Source: https://apnews.com/article/diversity-dei-pepsico-coke-cocacola-a0dd81f45072536614cd27e59209c562