Pfizer is using experience from launching Viagra years ago to prepare for its first obesity medicine launch. Like erectile dysfunction treatments, weight loss can be influenced by social perceptions. This insight is helping the company introduce a new monthly injection for obesity patients, acquired in an earlier deal.
Source: https://www.bloomberg.com/news/articles/2026-02-19/pfizer-ponders-viagra-lessons-to-chart-first-obesity-drug-launch