Procter & Gamble (P&G) plans to increase prices on about 25% of its U.S. products starting in August, as the company seeks to offset rising tariff-related expenses. The price hikes are expected to result in $1 billion in pre-tax tariff costs for fiscal year 2026.
The company will implement mid-single-digit price increases across roughly a quarter of its portfolio, affecting several well-known brands including Oral-B electric toothbrushes, Luvs diapers, and Tide detergents. Premium and innovation-led products are expected to undergo the most significant adjustments.
P&G has already notified major retailers such as Walmart and Target about the upcoming changes, which shoppers will begin seeing on store shelves next month. The pricing increases are part of a broader cost-cutting and restructuring plan announced in June, which includes the elimination of up to 7,000 non-manufacturing jobs over the next two years.
The company’s latest quarterly earnings report showed strong financial results, with net sales of $20.9 billion, a 2% increase year-over-year, primarily driven by higher prices. Despite signs of consumer caution and softer spending habits, P&G beat analyst expectations for both revenue and earnings per share.
Source: https://www.wcpo.com/money/consumer/dont-waste-your-money/p-g-to-raise-prices-on-nearly-a-quarter-of-products-due-to-tariff-costs