Philips TV brand is switching from Google TV to a new operating system called Titan OS on all its 2026 TV models. This change will simplify the user experience and provide more free content, including ad-supported options. However, users who previously used Google TV on Philips TVs may notice missing apps like Apple TV and Spotify.
According to reports, Philips has been using Titan OS on select TVs for a few years and had mixed feedback from users. Despite this, the company is moving forward with the switch due to its benefits, including lower system requirements and increased ad revenue. Although Titan OS lacks support for Google Cast, other features like AirPlay are still supported.
The new operating system will likely change how Philips TVs work, but it may also bring more value to users in terms of content options and user interface.
Source: https://9to5google.com/2026/03/23/google-tv-just-lost-a-big-tv-brand-to-web-app-based-titan-os