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The Pokémon card craze has taken over the collectibles industry, according to Professional Sports Authenticator (PSA). In 2023 alone, PSA graded at least 6 million Pokémon cards. The boom started when more ’90s kids began making money and spending it on their childhood hobbies.
Before the pandemic, most collectors reserved grading for rare, valuable, and pristine cards. However, now people are grading even common cards from newer packs and boxes. Almost half of PSA’s submissions this year come from new customers.
The Pokémon brand has evolved into a massive franchise with films, amusement parks, and trading cards. It made an estimated $11.6 billion last year and has produced over 30 billion cards since 2019. The company believes the surge in demand is driven by younger generations, especially millennials, who are rediscovering their old hobbies.
Nostalgia plays a significant role as people from that era now have disposable income to spend on their childhood passions. This trend is expected to continue beyond millennials, with Nintendo targeting today’s generations of children and even toddlers to become hooked on its fantasy animal species.
PSA has seen a surge in demand, with over 75% of all cards sent for grading in the US coming through the company. The company’s president believes that the Pokémon collectibles industry is here to stay, despite some fluctuations. With prices like those seen recently, some buyers see these cards as potential investments, much like art collecting.
Source: https://www.businessinsider.com/millennials-pokemon-renaissance-dethroned-baseball-cards-trading-psa-grading-2024-7