Big food brands like General Mills are launching high-protein versions of their products as consumers increasingly seek more protein in their diets. This trend echoes past health fads such as low-carb and low-fat diets. Social media influencers have amplified the protein craze, with many enthusiasts touting its benefits for muscle growth and weight loss.
General Mills’ research found 71% of consumers are trying to increase protein intake, which led the company to develop high-protein versions of popular breakfast cereals like Cheerios. The trend is also driven by health concerns related to Ozempic, a medication used to treat type 2 diabetes that can cause muscle loss.
Other health trends, such as the MAHA movement and carnivore diets, have gained popularity on social media, with influencers promoting the benefits of high-protein diets. While some experts argue that excessive protein intake is not necessary, there is evidence that increased protein consumption can be beneficial for muscle growth and overall health.
The protein craze has also led to innovative products like chicken-breast smoothies, which combine unprocessed chicken breast with other ingredients like berries and bananas. While these concoctions may offer a unique solution for those seeking high-protein snacks, they may not be suitable for everyone, particularly those with dietary restrictions or allergies.
Source: https://www.businessinsider.com/protein-cereal-supermarket-grocery-store-maha-movement-health-food-trend-2025-2