Every year, a new diet trend takes over social media, captivating the World Wide Web. From Mediterranean to keto and plant-based diets, these trends were once presented in poorly-designed cookbooks. Now, with the rise of content creation, we’re bombarded with influencers promoting protein-rich diets.
Protein has become a life shift, with many enthusiasts claiming it enables muscle growth and maintenance. However, as with any trend, people can’t just try it without sharing their experiences on social media. This has led to an oversaturation of protein products, from bars to chips and cereal.
David, a new protein bar startup, has capitalized on this trend with aggressively covered marketing stunts. Their latest move is adding frozen cod filets to their website, showcasing how pervasive protein has become online. While some may find this amusing, it’s hard not to feel overwhelmed by the constant promotion of protein intake.
Moderation isn’t always my strong suit, but I believe that self-improvement can take a toll on our enjoyment of life’s simple pleasures. A meal with good company and conversation is one of life’s last remaining joys. Let’s not forget that fitness is just a means to an end – it’s not worth sacrificing joy and moderation for the sake of perfection.
We need to approach life in a measured way, where extremes aren’t touched often. It’s time to put down the protein water and focus on finding balance in our diets and lifestyles.
Source: https://www.gq.com/story/my-beef-with-the-extreme-protein-cult