Daniel Ricciardo’s luxury lifestyle brand, Enchanté, has partnered with the Visa Cash App Racing Bulls Academy Programme to support rising driver Rafaela Ferreira in Formula 1. The partnership aims to bring a fresh and playful design aesthetic to the world of motorsport.
Enchanté’s signature logo will adorn Rafaela’s car, symbolizing the fusion of style and speed. Co-branded apparel will also be available on Enchanté’s website and at a limited juice truck activation during the Miami Grand Prix weekend.
The partnership is a natural fit for both brands, sharing values that prioritize building something meaningful from the ground up. By supporting Rafaela, who is known for her rising talent in motorsport, Enchanté aims to inspire change and empower women in the sport.
“I’ve always believed that fun and fashion are essential,” said Daniel Ricciardo, founder of Enchanté. “This partnership with Visa Cash App Racing Bulls Academy Programme is an exciting opportunity for us to create a new extension of our brand in the paddock.”
Rafaela Ferreira, driving for Visa Cash App Racing Bulls Academy Programme, echoed this sentiment: “I love expressing myself through my style, and Enchanté’s fun vibe resonates with me. I’m thrilled to wear the collection during the Miami Grand Prix weekend and bring confidence to the track.”
Source: https://formularapida.net/en/ricciardos-enchante-partners-with-vcarbs-f1-academy-effort