Salesforce and Google have expanded their partnership to integrate Google’s Gemini AI into Salesforce’s Agentforce platform, allowing enterprises to access advanced AI capabilities for customer engagement. The seven-year, $2.5 billion deal enables Salesforce’s core applications to run on Google Cloud with Gemini embedded, giving businesses a new choice in enterprise AI.
Gemini, Google’s multi-modal AI model, can process text, images, audio, and video, enabling Agentforce to tackle complex tasks with a context window of up to two million tokens. The partnership also brings deeper product integrations, including real-time language translation, intelligent agent handoffs, and AI-driven customer insights.
Salesforce is extending its platform onto Google’s infrastructure, allowing customers to deploy Salesforce’s AI solutions on Google Cloud with minimal friction. This move underscores Salesforce’s shift toward a multi-cloud strategy, enabling businesses to tailor AI solutions to their needs instead of being confined to one vendor’s model.
The partnership presents a strong alternative to Microsoft’s ecosystem, combining Salesforce’s strength in CRM and autonomous agents with Google’s AI prowess. The alliance challenges Microsoft’s dominance in enterprise AI, as Salesforce CEO Marc Benioff has openly criticized Microsoft’s Copilot AI approach, calling it “inferior” and highlighting the need for greater flexibility in AI solutions.
The partnership reflects a broader trend of alliances in enterprise AI, where tech giants combine strengths to deliver more powerful solutions. It shows how companies can integrate their CRM and data with partner’s AI models and cloud services to achieve outcomes neither could alone. This high-profile collaboration may spur similar deals across the industry as organizations seek the best mix of software and AI capabilities.
Source: https://www.forbes.com/sites/janakirammsv/2025/02/25/gemini-lands-on-agentforce-a-bold-move-by-google-and-salesforce