Samsung Electronics Co. is significantly increasing its investment in artificial intelligence, aiming to strengthen its presence in consumer electronics. According to CEO Han Jong-Hee, the company will focus on leveraging its unique market position to capitalize on its wide range of home appliances, including refrigerators and washers. Following a challenging year marked by setbacks in high-end memory and generative AI, Samsung is seeking to regain its footing in the competitive tech landscape through better device connectivity and integration of AI capabilities.
Source: https://www.bloomberg.com/news/articles/2025-01-06/samsung-ceo-interview-at-ces-2025-ai-fridges-and-tvs-for-the-smart-home