Samsung has made a significant step forward in addressing one of the biggest issues plaguing Android devices. A new feature called “Intelligent Blocking” has been spotted in the latest One UI 8.5 test build, which aims to block apps with excessive ads. This innovative setting uses AI-powered processing to analyze notifications and determine whether they are real or not.
The two-level setting includes “Basic Blocking,” which stops apps Samsung has already flagged for sending frequent ads. However, the more advanced “Intelligent Blocking” feature analyzes notifications on the device to identify and block ads in real-time. While Samsung warns that this may not always be 100% accurate, it’s a significant step towards reducing ad fatigue.
This new feature is part of a larger trend of AI-fueled threat protection on Android devices. Recent updates have included features like Circle (Search) for detecting dangerous messages and an automated block on screen sharing to combat scams. If successful, “Intelligent Blocking” could be a game-changer in addressing the problem of excessive ads, making it easier for users to enjoy their Android experience without the nuisance of too many ads.
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Source: https://www.forbes.com/sites/zakdoffman/2025/12/05/samsung-one-ui-85-release-this-changes-android