Samsung has introduced a new premium TV model called Frame Pro, which is part of its art-focused Frame series. The company also refreshed its original Frame TV and plans to expand its Art Store to select QLED models in 2025.
The Frame Pro TV features an Anti-Reflection with Matte Display, designed to reduce distracting reflections and enhance the artistic experience. This technology is also applied to the new S95F OLED model, which shows promise. The TVs boast ArtfulColor validation from Pantone, ensuring a high level of color accuracy.
Key features include a motion and brightness sensor that adjusts the picture according to ambient light levels, reducing energy consumption when in Art Mode. Dynamic refresh rate capabilities are also available on LCD-based screens. The TVs support 144Hz connectivity for PC gaming.
Users can customize their TV experience through the Samsung Art Store, which offers over 3,000 artworks. Additionally, the TV bezels can be swapped out with different frames, including Modern Brown, Modern Teak, Modern White, and Sand Gold options.
The Frame Pro TV comes with a Neo QLED 4K panel and wireless connectivity between the Wireless One Connect Box and the TV, while the new Frame TVs offer a wired connection box and smaller screen sizes. Pricing starts at $899.99 for the 43-inch model, with discounts available on larger screens like the 65-inch model.
Samsung’s innovation in anti-reflective coating sets it apart from competitors. The company is expanding its Art Store to Neo QLED 8K and other models in 2025, further solidifying its position as a leader in the art-focused TV market.
Source: https://www.cnet.com/tech/home-entertainment/samsung-unveils-frame-pro-tv-with-wireless-connectivity-and-anti-glare