In 2015, Chinese smartphone brands dominated the slim phone market, with Vivo’s Galaxy S23-like device measuring just 4.75mm across. The trend has now reversed, and rumors suggest that Apple is working on a new iPhone design. However, Samsung seems to be stuck in the same old design cycle.
Recent leaks have revealed the upcoming Galaxy S25 series phones, which share an almost identical design with their predecessors. Even the supposedly “upgraded” S25 Ultra model looks more like its predecessors rather than offering significant improvements.
Samsung’s focus on premium materials and glass shells for its mid-range and budget-friendly devices has blurred the lines between high-end and low-end smartphones. The company’s flagship phones, such as the Galaxy S24, now struggle to stand out from these mid-ranger models.
In stark contrast, Chinese brands like OnePlus, Oppo, Vivo, and Xiaomi have managed to create innovative designs that not only offer practical aspects but also appeal to consumers. Samsung can take inspiration from their approach to revamp its design language and make its flagship phones more distinct.
The situation may be dire for Samsung’s design prospects in 2025, with leaks suggesting a lack of innovation in the upcoming Galaxy S25 series. However, history suggests that past performance is not a guarantee of future success – perhaps it’s time for Samsung to revisit its design approach.
Source: https://www.digitaltrends.com/mobile/im-tired-of-samsung-lazy-smartphone-design-and-you-should-be-too