Apple TV+ series Severance is generating significant income for the platform, exceeding $200 million in its first season. According to data from Parrot Analytics, this performance surpasses that of Slow Horses ($184.8 million) but falls short of The Morning Show’s ($299.4 million).
The show’s consistent success can be attributed to its weekly release schedule, which encourages rewatching and catch-up viewing after the season finale. Apple is likely using this strategy to establish Severance as a flagship show that aligns with its premium brand.
Meanwhile, Ted Lasso has become a staple on the platform, generating over $600 million in revenue throughout its three-year run. While Apple hasn’t disclosed specific financial information for its streaming operation, Parrot Analytics’ Content Valuation approach provides valuable insights into individual titles’ income contributions.
Source: https://finance.yahoo.com/news/apple-tv-expands-streaming-dominance-202032765.html